Genesis Brownsville | The History of Genesis | Brownsville, TX

The story behind the Genesis marquee is as unique as its inspired vehicle designs. While some automakers establish their brand, then produce autos, Genesis first started out as an auto, before it became a brand.

Genesis then

Per Auto Wise, Hyundai first unveiled the Genesis as a concept vehicle at the 2007 New York International Auto Show. One year later, the automaker released the four-door five-passenger luxury sedan to an international market. The Genesis vehicle had such a positive reaction from consumers and enjoyed noteworthy success in the luxury segment that Hyundai decided to establish Genesis as a separate marquee.

To this end, Genesis went solo starting in 2015. Two years later, it rebranded the original sedan as the G80, manifesting its independence from the parent company, Hyundai. Genesis also added two additional vehicles to its lineup: the G70 and G80.

Genesis now

Currently, the Genesis lineup is still running strong, as evidenced by its plethora of awards. The G70 sedan recently garnered the title of 2019 North American Car of the Year™. It also won MotorTrend's 2019 Car of the Year® award. And, when outfitted with the available LED headlights, both the G70 and G80 have secured the prestigious IIHS Top Safety Pick+ title for 2019.* Additionally, the Genesis G80 secured the 2019 Women's Choice Award for the Best Luxury Sedan Under $50K for reliability and overall.

The brand plans on adding SUV and electric vehicle models in the near future, to adjust to the growing demand for these segments. Earlier this year, sources like CarBuzz nabbed spy shots of the Genesis GV80 luxury SUV prototype. According to these photos, the SUV's exterior will take its cue from the G80 sedan, borrowing its sloping roofline, long hood, and sporty five-spoke alloy wheels. Distinctive quad taillights and a dual exhaust system continue the athletic vibe. The GV80 should go on sale sometime in 2020.

Whether you're waiting for the release of the GV80 SUV, or are considering bringing home a Genesis sedan like the G70, why not stop by Genesis of Brownsville? We'll be happy to introduce you to the Genesis luxury vehicle experience, when you take one of our new models out for a test drive.

*To qualify for 2019 TOP SAFETY PICK+, a vehicle must earn good ratings in the driver-side small overlap front, passenger-side small overlap front, moderate overlap front, side, roof strength and head restraint tests. It also must earn an advanced or superior rating for front crash prevention and a good headlight rating. For details visit


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